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Crystal Cruise Lines Aims For Younger Cruisers

Crystal Cruise Lines Aims For Younger Cruisers Leave a comment

Almost all luxury cruise lines have in the past has aimed their itineraries & marketing towards older clientele and longer voyages. They are now shifting their focus in 2013. Crystal Cruises is offering shorter cruises and in noticing a strong trend of younger cruise passengers.

More than half the cruises for 2013 are 10 days or less and select sailings have kids sail free promotions.

“More than 70% of our Getaways guests are new to Crystal and, on average, almost 10 years younger,” says Anderson.  “Some are time-crunched professionals.  Some are combining with land stays.  All in all, they’ve been blending in well with guests on more extended cruise vacations and are raving about their Crystal experience.”

Also worth noting in 2013:

  •  More than 50% increase in shipboard overnight stays in port on embarkation days – to better enjoy the destination and ease the travel experience.
  •  25% more port days than 2012

In 2013, Crystal Symphony and Crystal Serenity visit 226 ports of call in 62 countries, while 2014 brings 194 ports in 68 countries.

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