Cruise ships now have truly become floating resorts, but they can’t be everything to everyone.
That is impossible, try as they may, they have though created a niche image. Those niche images are what attracts cruisers to certain cruise lines for not only themselves but their families as well.
Take Royal Caribbean Cruise Lines, I see them as the Nike ad ‘Just Do It’ cruise line with their towering rock walls, zip lines, ice skating and more. Even their own private island is touted as the “Perfect Day at Cocoa Cay” and offers a whole list of activities for any age from the very young to the very young at heart.
Like their tallest water slide in North America to the 450 ft helium balloon ride to over the water cabanas with majestic views.
Their ships themselves have the same type of feeling, no matter where you are traveling to.